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Jill Stuart: Instagram Story Campaign

Designed and managed a 3-month Instagram Story ad campaign for Jill Stuart's half-year promotion. Facing highly limited photography and assets, I custom-crafted cohesive graphic elements, background textures, and typography from scratch while strictly adhering to the luxury brand's delicate, romantic visual identity. By blending custom design assets with high-converting layouts, the creative seamlessly elevated the brand's aesthetic and achieved an outstanding 34% CTR.

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PROJECT TYPE

Art Direction, social media

YEAR

2021

ROLE

Graphic Designer

TEAM

Project manager

TOOLS

Photoshop, Adobe illustrator

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