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Jill Stuart: Instagram Story Campaign
Designed and managed a 3-month Instagram Story ad campaign for Jill Stuart's half-year promotion. Facing highly limited photography and assets, I custom-crafted cohesive graphic elements, background textures, and typography from scratch while strictly adhering to the luxury brand's delicate, romantic visual identity. By blending custom design assets with high-converting layouts, the creative seamlessly elevated the brand's aesthetic and achieved an outstanding 34% CTR.
PROJECT TYPE
Art Direction, social media
YEAR
2021
ROLE
Graphic Designer
TEAM
Project manager
TOOLS
Photoshop, Adobe illustrator

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