Led the creative direction and visual design for luxury jeweler GRAFF’s 2021 Mid-Autumn Festival social campaign. Reimagining traditional festive motifs, I transformed GRAFF’s iconic diamond silhouettes into elegant line-art lanterns against a rich sapphire backdrop. I designed the multi-layered vector assets for Instagram Feed and Stories, structuring the artwork to seamlessly optimize fluid motion graphics, swaying animations, and elegant transitions that brought the luxury storytelling to life.