KIEHL’ S Holiday Lucky Draw

In December 2021, Kiehl’s held a sample product give away for celebrating upcoming Christmas and New year, also targeting the consumer in peak season. To make the little holiday gift more attractive to consumers, we decided to present the giveaway in a lucky draw virtual interaction page. Using a claw machine for users to pick their gift in Kiehl’s style illustration world, building up the holiday vibe excitement with the gift and promotion, driving consumers to e-shop and also offline store.